The recently launched, Ne Zha 2, has continuously shattered records. Behind such a box office miracle, one of the significant contributors to the acclaimed animation production is the cloud rendering technology provided by Shenzhen Rayvision Technology (hereinafter Rayvision Technology), currently chaired by GAO Bin, 2016 EMBA program graduate of School of Management at Fudan and inaugural cohort alumni of Fudan’s Science and Technology Entrepreneurship Program.
According to Gao, Rayvision Technology has provided cloud rendering support for almost all the popular films during this year’s Spring Festival film season.
Like many of his peers in the visual arts industry, Gao was once deeply troubled by the agony of waiting forever for rendering after modeling. “At that time, there were no third-party cloud rendering platforms in the domestic market. This realization inspired me to develop my own,” he said.
In 2010, Gao’s team officially launched the self-service cloud rendering platform—Renderbus Rayvision. In 2014, the animated short film ‘Mr. Hublot’, which utilized Rayvision’s services, won the Best Animated Short Film award at the 86th Academy Awards.
Today, Rayvision’s clients span over 50 countries and regions worldwide, holding a market share exceeding 70% and computing power ranked 1st in Asia.
Whether in film, animation, or special effects production, rendering is a time-consuming but crucial step. In 2019, Gao’s team seized the opportunity by the advent of the 5G era to launch the real-time cloud rendering platform 3DCAT. It was also in this year that they witnessed the stunning debut of Ne Zha.
Ne Zha 2’s production involved billions of special effects particles, complex light and shadow rendering, and intricate character expressions. “There is an incredibly detailed and complex scene in Ne Zha 2 which lasts only 3 seconds. If rendered on a single local workstation, it would take 412 days. But with the Rayvision platform, the rendering task was completed in just 24 hours,” Gao explained.
Gao’s studies at Fudan have been immensely rewarding. “I’ve been taking the management theories I learned at Fudan and applying them to the company’s actual situation, constantly considering what would be a more appropriate development direction for us. It is precisely because of this solid theoretical foundation that I’ve become more confident when making decisions,” he shared.
Looking to the future, Gao sees international expansion as the next step. “Currently, over 30% of our visual computing business comes from overseas. Our next goal is to establish our own branch in the United States and further collaborate with major production companies there,” he revealed.
The success of Ne Zha 2 marks a new beginning for GAO Bin. He looks forward to continuing to collaborate with Chinese filmmakers and is confident that Chinese cinema will continue to make greater achievements.
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Presented by Fudan University Media Center
Source: Fudan School of Management
Writer: HU Jinqi
Editor: WANG Jingyang, WANG Mengqi, LI Yijie
